Planning for purpose
THREE NEAT THINGS
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ISSUE 079 | 14 January 2025
What would your business look like in 100 years? It's a question that stopped me in my tracks this week, shifting my perspective from quarterly goals to generational impact.
I've been pondering this while sharing my temporary 'office' with a fellow entrepreneur (and two very opinionated dogs) – our new weekly ritual that's making content creation feel less like work and more like discovery. Speaking of discovery, this issue unpacks some fascinating finds: from breakthrough sustainable projects making headlines, to a century-spanning business vision that might reshape how you think about legacy. Plus, I've done the legwork on ethical service providers, so you can align your business operations with your values – from your internet connection to your car insurance.
Three neat things that remind us: the future we imagine is the one we'll build.
1
In the press
January has kicked off with some lovely press features:
Harcourt House by SOS Architects in Green magazine.
Jacaranda House by Nest Architects in Home Beautiful.
A kitchen feature with Brave New Eco (also, congratulations on becoming a Certified B Corp!).
A new all electric AGA stove, captured in a hot shoot just before Christmas.
You can read both magazines - and so many more - for free with a library membership that supports the Libby app.
2
Ethical suppliers
It’s January, which means it’s time for a lot of my annual bills and renewals. One of these is car insurance, and a few years ago I switched to Huddle - the only certified B Corp supplier I could find offering car insurance in Australia.
Services are one of those things you might not think you can make more ethical choices for, but there are so many options out there! For example, my internet provider donates 50% of its profits to a cause of your choice.
If you’re interested, let me know - I’m happy to put together a B Corp supplier list!
3
A 100-year business plan
Creating a 100-year business plan challenges you to think beyond short-term gains, focusing on long-term impact and sustainability. It encourages designing a business that thrives for future generations, considering environmental, social, and economic resilience. This approach aligns your goals with broader systems of planetary health and community wellbeing.
Resource: Check out Doughnut Economics by Kate Raworth for an inspiring framework on building regenerative, future-focused businesses.
